An important belief, many people have here in Pakistan that Marketing is a common sense!. No. It is not.
Common sense, says that if you have a wonderful product, you will have great response.
Though, we don’t deny the fact that in order to establish a great brand, you must have a great product but it is not true.
Haven’t you heard of Coke Blind Taste? Many people believe that Pepsi has a better taste than Coke. Yet they still buy Coke.
The reason, is Marketing plays with Perception not Common Sense.